Hailey Bieber’s Rhode Joins e.l.f. Beauty in a Deal Worth $1 Billion—Here’s Why You Should Care

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Let’s talk about a deal that’s got everyone in the beauty world buzzing. Imagine you’re scrolling through your feed and suddenly, you see the news: e.l.f. Beauty just dropped a cool billion dollars to buy Hailey Bieber’s Rhode. That’s right, a billion. It’s the kind of headline that makes you do a double-take, and honestly, it’s got everyone talking.

So, what’s really going on here? e.l.f. Beauty, the brand famous for making affordable dupes that make luxury brands sweat, just made its biggest move ever. They’re buying Rhode, Hailey’s super trendy, super buzzy beauty brand, for a price tag that could make your head spin. The deal breaks down like this: $800 million paid right off the bat (that’s $600 million in cash and $200 million in e.l.f. stock), plus another $200 million that could come later if Rhode keeps crushing it over the next three years. That’s a billion dollars on the line, and it’s e.l.f.’s biggest acquisition to date.

Why would e.l.f. shell out that kind of cash? Rhode is no ordinary brand. Launched just three years ago by Hailey Bieber, Rhode has already racked up $212 million in sales, mostly online and with just a handful of products. Hailey’s got a massive following, and her fans are obsessed—so much so that Rhode’s pop-ups draw crowds and products sell out in minutes. Now, with this deal, Rhode is set to explode into Sephora stores across North America and the UK, giving e.l.f. a whole new level of prestige and reach.

But here’s the real hook: this isn’t just about dollars and cents. It’s about the story behind the deal. Hailey’s staying on as chief creative officer, so the vision and vibe that made Rhode so special aren’t going anywhere. For e.l.f., it’s a chance to tap into a whole new audience, boost their high-end credentials, and keep their growth streak alive. For Rhode, it’s a rocket ride to the next level, with the backing of a company that knows how to scale fast.

And what about the stock? The market loved the news. e.l.f.’s shares jumped 12% before the opening bell the day after the deal was announced. Investors see this as a smart move, one that could keep e.l.f. on its winning streak and set them up for even bigger things.

So, what does this all mean for you? If you’re a beauty lover, get ready to see Rhode everywhere—online, in stores, and all over your feed. If you’re an investor, you’re probably eyeing e.l.f. stock with a little more interest. And if you just love a good story, this is one you’ll want to keep watching. Because when a brand like e.l.f. bets a billion dollars on a vision like Hailey’s, you know something big is about to happen.

Disclaimer:

The information provided in this article is for informational and entertainment purposes only and should not be construed as financial, investment, or legal advice. The views expressed are those of the author and do not necessarily reflect the official policy or position of any company or organization mentioned. The performance of stocks and investments can fluctuate, and past performance is not indicative of future results. Readers are encouraged to conduct their own research and consult with a qualified professional before making any investment decisions. No endorsement or affiliation with any brand or celebrity is implied.